People are used to doing the same thing in the same way, and if you come to them with a solution that promises huge returns after revamping their whole workflow, they’ll just toss your email in the trash.įor example, do you remember the NordicTrack ski machine? As Dane puts it, nobody was practicing for cross-country skiing in their homes before it came out, and although it caught on briefly, people slowly returned to just what they had been doing before. One of the most fundamental points that he makes is that you should not try to modify user behavior. In today’s interview, he walks us through his philosophy of winning and keeping customers, framed through the story of one of his most successful products, Paperless Pipeline, a tool for real estate agents to manage their clients with $2.5m in revenues annually. Most of all, though, he’s a man who understands the customer. He’s an author and a musician with three albums to his name. He’s an educator and mentor for millionaires and company leaders.
#Transactions paperless pipeline software#
He’s a successful software company co-founder. It’s hard to really quantify the kind of person that Dane Maxwell is. Clients of Paperless Pipeline nearly doubled from 40k in 2014 to 80k+ in 2019.CEO Dane Maxwell stepped away in 2015 and uses Paperless Pipeline as a way to generate income.Founded in 2009, Paperless Pipeline has been completely bootstrapped and profitable each year through 2019.
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